Morning Brew Inc. acquires consumer goods media brand after 4x revenue growth
· 4h ago · Originally reported by PPC Land
Instagram audience above 70,000 and 1,000%+ social growth pass to Axel Springer's publisher, price unstated. What could change for packaged-goods advertisers?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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