Relying on Personal Facebook Accounts for Client Ad Spend Poses Business Risk
· 3h ago · Originally reported by The Media Online
The piece examines the practice of agencies and advertisers running client media budgets through personal Facebook accounts rather than dedicated Business Manager setups. It highlights the operational and security vulnerabilities this creates for both agencies and their clients.
Why it matters
If a personal account gets locked, hacked, or banned, entire campaigns and client budgets can vanish overnight — a preventable risk that many in the industry still overlook.
Explain it like I’m new here
It's like keeping your company's money in your personal wallet instead of a business bank account — if you lose your wallet, everyone's cash is gone.
Read the original at The Media Online
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