LG Ad Solutions and Magnite Deepen Partnership for Home Screen Programmatic Buying
· 4d ago · Originally reported by Yahoo Finance
LG Ad Solutions and Magnite have expanded their collaboration to enhance programmatic ad buying directly on smart TV home screens. This partnership aims to streamline how advertisers access and purchase inventory in the connected TV (CTV) environment.
Why it matters
This matters because it makes it easier for brands to reach viewers on smart TVs, a rapidly growing channel, using automated buying tools. It also signals further integration between device manufacturers and ad tech platforms.
Explain it like I’m new here
It's like making it easier for stores to put their ads right on your TV's main menu, using a smart vending machine.
Read the original at Yahoo Finance
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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