Enhancing OM SDK on Android Using Sandboxed JavaScript Execution
· 2h ago · Originally reported by IAB Tech Lab
Sid Polo from DeliveryHero discusses methods to boost the performance and reliability of the Open Measurement SDK (OM SDK) on Android by using sandboxed JavaScript execution. This approach aims to make ad measurement more robust and secure on mobile devices.
Why it matters
Reliable ad measurement is crucial for advertisers and publishers to ensure accurate reporting and reduce errors or manipulation. Improving SDK performance helps maintain trust in mobile ad campaigns.
Explain it like I’m new here
It's like putting your measuring tools in a safe box so they work better and can't be messed with while checking how ads are seen on your phone.
Read the original at IAB Tech Lab
Terms in this story
Open Measurement SDK (OM SDK)
The Open Measurement SDK (OM SDK) is an IAB Tech Lab standard toolkit that lets verification vendors measure viewability and invalid traffic inside apps and other environments through one shared integration.
SDK (software development kit)
An SDK (software development kit) is a package of pre-built code developers add to apps to provide features, such as showing ads, measuring installs or analytics, without building them.
IAB (Interactive Advertising Bureau)
The IAB (Interactive Advertising Bureau) is the US-based trade association for the digital advertising and media industry, founded in 1996, which publishes research, guidelines and policy positions.
IAB Tech Lab
IAB Tech Lab is the non-profit standards body for digital advertising technology, founded in 2014, which develops specifications such as OpenRTB, VAST, ads.txt, sellers.json and the Open Measurement SDK.
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