Google Updates Policy to Allow Linked Gmail and Photos Data to Influence Ads
· 2h ago · Originally reported by PPC Land
Google has revised its policy to permit data from connected Gmail and Photos accounts to shape ad targeting, despite a previous pledge made in 2021. The change applies to users who link these apps to Search or Gemini, but advertisers will not have direct access to inbox content.
Why it matters
This policy shift affects how personal data is used for ad personalization, raising questions about user privacy and transparency in digital advertising practices.
Explain it like I’m new here
It's like Google saying they won't peek in your mail for ads, but now if you connect your mail to other apps, they might use some info to show you ads.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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