Feedvisor Reports Business Buyers Accounted for 45% of Amazon Revenue for Office Brand
· 9h ago · Originally reported by PPC Land
Feedvisor revealed that business buyers generated 45% of Amazon revenue for an unnamed office supplies brand, with a conversion rate of 41% compared to 15% for consumers. The report discusses changes made by Feedvisor agents and notes some omissions in the case study.
Why it matters
This highlights the growing importance of B2B segments in retail media and the effectiveness of tailored strategies for business buyers on platforms like Amazon.
Explain it like I’m new here
It's like a store finding out that companies, not just regular shoppers, are buying almost half their stuff online.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Conversion
A conversion is a valuable action that an advertiser wants people to take after seeing or clicking an ad, such as a purchase, sign-up, app install, call or form submission.
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