Amazon Prime swaps Grubhub for Uber Eats with $0 delivery on $25+ orders
· 2d ago · Originally reported by PPC Land
Amazon is replacing Grubhub with Uber Eats as its Prime dining delivery partner, offering $0 delivery on orders of $25 or more placed through Amazon's app. Grubhub's prior benefit had waived delivery fees from a $12 threshold. The shift raises questions about which platform owns the customer relationship and valuable restaurant ad placements.
Why it matters
Food delivery partnerships are also battles for first-party data and retail media inventory. Whichever app owns the checkout controls the ads restaurants buy to reach hungry Prime members.
Explain it like I’m new here
It's like your school switching which pizza shop it orders from — the new shop now gets everyone's attention (and the spots where restaurants can advertise).
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