Amazon Expands Haul Program With Surge in Buyers and Product Selection
· 9h ago · Originally reported by PPC Land
Amazon's Haul program saw a 350% increase in buyers and expanded its selection to over 10 million items, with Haul products now featured in main search results. The growth coincides with $0.11 holiday deals, but details on sales impact and advertising strategies remain unclear.
Why it matters
Amazon's integration of Haul products into main search and aggressive discounting could shift how brands and advertisers approach retail media on the platform.
Explain it like I’m new here
Amazon is putting lots more super-cheap items in its main search, which could change how ads work there.
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