Amazon and Walmart Lead $74 Billion Retail Media Advertising Market
· 25h ago · Originally reported by AIM Media House
Amazon and Walmart are the top players in the retail media advertising sector, which has reached a value of $74 billion. Their platforms attract brands seeking to reach shoppers directly at the point of purchase.
Why it matters
Retail media is becoming a major force in digital advertising, allowing brands to target consumers with ads while they shop online. The dominance of Amazon and Walmart shapes how brands allocate their ad budgets.
Explain it like I’m new here
It's like putting ads right next to the checkout in a store, but online, and Amazon and Walmart own the biggest checkouts.
Read the original at AIM Media House
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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