Explaining advertiser verification
· 2h ago · Originally reported by PPC Land
Advertiser verification is a platform check confirming who an advertiser is, where it operates and who pays, before or while ads run on Google, Meta and others.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad verification
Ad verification is independent third-party measurement that checks whether ads were served to real people, in viewable positions, in safe and suitable environments, and in the intended geographies.
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