Criteo Q3 Revenue Drops 11% to $416M Amid Retail Media Client Shifts
· 6h ago · Originally reported by MLQ.ai
Criteo reported an 11% year-over-year decline in Q3 revenue, totaling $416 million. The company attributed the drop to changes among its retail media clients and provided Q4 guidance for contribution ex-TAC between $292 million and $298 million.
Why it matters
Criteo is a major player in retail media and programmatic advertising, so shifts in its revenue signal changing dynamics in how brands and retailers allocate digital ad budgets.
Explain it like I’m new here
It's like a big store making less money because some of its regular customers changed how they shop.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Contribution ex-TAC
Contribution ex-TAC is a non-GAAP metric, headlined notably by Criteo, that measures revenue after subtracting traffic acquisition costs and other direct costs of delivering the service.
Revenue ex-TAC
Revenue ex-TAC is revenue minus traffic acquisition costs (TAC), the amounts paid to publishers and partners for the ad space or traffic, showing what an ad company keeps.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
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