Yahoo's Matt Sanchez Discusses AI's Growing Role in Advertising
· 2h ago · Originally reported by Beet.TV
Matt Sanchez of Yahoo reflects on the evolution of digital advertising, highlighting how artificial intelligence is shaping the industry's future. He notes the rise of video, the expansion of programmatic advertising, and the emergence of retailers as key media players.
Why it matters
AI is transforming how ads are bought, sold, and targeted, impacting the effectiveness and efficiency of digital advertising for both advertisers and publishers.
Explain it like I’m new here
AI in advertising is like having a super-smart robot that helps pick the best ads for each person, making ads more useful and less annoying.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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