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AI

Amazon Enables Advertisers to Access ChatGPT Through OpenAI Partnership

· 4h ago · Originally reported by MediaPost

Amazon has announced a partnership with OpenAI, allowing advertisers to use ChatGPT for their campaigns. This integration is expected to provide new tools for ad creation and optimization within Amazon's advertising platform.

Why it matters

The collaboration could streamline ad creation and targeting, making it easier for brands to develop effective campaigns using AI-powered tools.

Explain it like I’m new here

It's like Amazon giving advertisers a smart robot helper to write and improve their ads.

Read the original at MediaPost

Terms in this story

Advertiser

An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.

Campaign

A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.

Go deeper

Lesson: How the internet gets paidLesson: Publishers, advertisers and everyone in the middle

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