Amazon Ads Secures Access to Sky Streaming Inventory in UK and Ireland
· 2h ago · Originally reported by PPC Land
Amazon Ads has started offering reserved deals for Sky's streaming ad inventory in the UK and Ireland. Private Marketplace (PMP) deals are expected to become available soon, though details on fees and measurement have not been disclosed.
Why it matters
This partnership expands Amazon's reach into premium streaming video inventory, giving advertisers more options and potentially increasing competition in the connected TV ad market.
Explain it like I’m new here
It's like Amazon getting permission to sell ads during your favorite TV shows on Sky's streaming service.
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Private marketplace (PMP)
A private marketplace (PMP) is an invitation-only programmatic auction in which a publisher lets a selected group of buyers bid on specific inventory, usually with a floor price, via a deal ID.
Go deeper
Related stories
Pixalate Launches Ad Fraud Clawback Warning Labels for 17.5M Programmatic Publishers
Pixalate has introduced a new warning label system that flags programmatic publishers—across CTV apps, mobile apps, and websites—when their inventory exceeds certain ad fraud thresholds. The system analyzes transactions from 745 global ad…
Sky Media Broadens Programmatic Capabilities via Amazon Ads Integration
Sky Media has expanded its programmatic advertising reach by integrating with Amazon Ads. This move allows advertisers to access Sky Media's inventory through Amazon's programmatic platform, enhancing targeting and buying options.
Bauer Media Partners With Amazon Ads to Offer Premium Audio Inventory to UK Advertisers
Bauer Media is making its premium audio content and audiences available to UK advertisers through Amazon Ads. The partnership gives advertisers on Amazon's platform access to Bauer's audio inventory, expanding programmatic buying options…
Amazon DSP Centres AI Agents Across Buying, Creative and Targeting
Amazon's demand-side platform is integrating AI agents into core advertising workflows including media buying, creative generation and audience targeting. The approach, highlighted by Ankur Rathi, signals deeper automation across the…
Apple to Block Hundreds of Programmatic Data Firms in Privacy Move
Apple is reportedly planning to block hundreds of companies involved in programmatic data collection. This action is part of Apple's ongoing efforts to enhance user privacy and limit third-party data access within its ecosystem.
Ben Thompson: AI Disruption Poses Less Risk to Meta's Ad Business Than Google's or Amazon's
Stratechery's Ben Thompson argues that Meta's advertising business faces less existential threat from AI than Google's or Amazon's. The analysis compares how AI-driven changes to search and commerce could undercut the ad models of Google…