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Why publishers need to look beyond traffic and pageviews

· 4h ago · Originally reported by Digital Content Next

Publishers have long known that the best strategy for traffic growth is simple: focus on what you can control. But lately, with “Google Zero” cannibalizing clicks and search behavior shifting... The post Why publishers need to look beyond traffic and pageviews appeared first on Digital Content Next .

This is the outlet’s own summary while our desk writes an explainer. Read the full story at Digital Content Next.

Read the original at Digital Content Next

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