When Data Providers Get Acquired, Neutrality Has To Be Proven, Not Promised
· 3h ago · Originally reported by AdExchanger
Infillion’s acquisition of Foursquare is the latest sign that the ad tech market is reorganizing around companies that can combine data, media execution and measurement within a single platform. The strategic rationale is clear: Foursquare brings a substantial location intelligence business, while Infillion already…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at AdExchanger.
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Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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