Walmart Expands Retail Media by Leveraging Purchase Data on Spotify and TV
· 55m ago · Originally reported by Portada-online.com
Walmart is extending its retail media strategy by using its shopper purchase data to target ads beyond its own platforms, including on Spotify and connected TV. This move signals an effort to reach consumers across more digital environments using first-party data.
Why it matters
Retailers like Walmart are increasingly using their valuable shopper data to power advertising outside their own websites, which could reshape how brands reach audiences and measure ad effectiveness.
Explain it like I’m new here
It's like Walmart sharing what snacks you buy so you see snack ads while listening to music or watching TV, not just at Walmart.
Read the original at Portada-online.com
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
First-party data
First-party data is information a company collects directly from its own customers or audience, such as purchases, sign-ups, app use and site behaviour, through its own channels.
Go deeper
Related stories
Spotify Expands Audiobooks+ to 181 Markets, Reaching 750 Million Listeners
Spotify is expanding its Audiobooks+ service from 22 to 181 markets by the end of 2026, offering a catalog of 350,000 titles in over 120 languages. The service has surpassed $100 million in revenue and now reaches 750 million listeners…
pubX Acquires Compliant; Walmart Expands Retail Media Deals with Spotify and Warner Bros
pubX has acquired Compliant, signaling further consolidation in the ad tech sector. Meanwhile, Walmart is broadening its retail media partnerships by teaming up with Spotify and Warner Bros, aiming to enhance its advertising reach and…
Walmart Expands Shopper Data Use to Spotify, Connected TV, and Live TV
Walmart is broadening the reach of its shopper data, making it available for advertising on platforms like Spotify, connected TV, and live television. This move allows advertisers to target Walmart customers across more digital and…
Walmart DSP Integrates Spotify Ads With Outcome Tracking in Over 4,600 Stores
Walmart's demand-side platform (DSP) now offers advertisers the ability to run Spotify ads with outcome tracking across more than 4,600 stores. Spotify claims this integration provides a 22% increase in US reach for eligible advertisers…
AI Shopping Assistants Poised to Shape Future of Retail Media
AI-powered shopping assistants are emerging as a new focus area within retail media, potentially transforming how brands interact with consumers during the online shopping journey. As these digital helpers become more sophisticated…
Love's Retail Media Initiative Drives Nearly 20% Increase in Beverage Sales
Love's implemented a retail media campaign that resulted in a significant boost in beverage sales, with figures rising by nearly 20%. The campaign leveraged in-store advertising to influence customer purchasing decisions.