Walmart Opens Shopper Audiences to Self-Serve CTV on Vibe
· 2d ago · Originally reported by https://www.thekeyword.co/
Walmart Opens Shopper Audiences to Self-Serve CTV on Vibe
This is the outlet’s own summary while our desk writes an explainer. Read the full story at https://www.thekeyword.co/.
Read the original at https://www.thekeyword.co/
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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