US Retail Media Ad Spending Projected to Grow in Second Half of 2026
· 3h ago · Originally reported by eMarketer
A new forecast examines how much advertisers are expected to spend on retail media in the United States during the second half of 2026. The report likely highlights continued growth in this sector as brands invest more in retail media networks.
Why it matters
Retail media is becoming a major channel for digital advertising, influencing how brands reach shoppers and allocate their budgets.
Explain it like I’m new here
Stores are making more money by letting brands put ads on their websites, and this is expected to keep growing.
Read the original at eMarketer
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
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