RaceTrac Launches Its Own Retail Media Network
· 1h ago · Originally reported by C-Store Dive
RaceTrac, a convenience store chain, has introduced a retail media network. This move allows RaceTrac to offer advertising opportunities to brands within its digital and in-store platforms.
Why it matters
Retail media networks are becoming a key way for retailers to generate new revenue and for brands to reach shoppers directly at the point of sale.
Explain it like I’m new here
It's like RaceTrac letting companies put ads on its store shelves and website, so shoppers see them while buying snacks.
Read the original at C-Store Dive
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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