RaceTrac Introduces Its Own Retail Media Network
· 1h ago · Originally reported by NACS
RaceTrac has launched a retail media network, allowing brands to advertise directly to its customers through digital channels associated with its stores. This move enables RaceTrac to monetize its shopper data and offer targeted advertising opportunities to partners.
Why it matters
Retail media networks are becoming a key way for retailers to generate new revenue streams and for brands to reach shoppers at the point of purchase. RaceTrac's entry reflects the growing importance of retail media in the advertising ecosystem.
Explain it like I’m new here
It's like RaceTrac letting brands put up digital ads in their stores and apps to talk to shoppers while they buy snacks.
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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