Examining Retail Media Strategies on Leading Delivery Platforms
· 3h ago · Originally reported by Sensor Tower
Sensor Tower explores how major delivery platforms are utilizing retail media to drive advertising revenue. The analysis likely covers the integration of ads within delivery apps and the impact on both brands and consumers.
Why it matters
Retail media is becoming a significant revenue stream for delivery platforms, changing how brands reach consumers at the point of purchase.
Explain it like I’m new here
It's like seeing ads for snacks right when you're ordering food online, making it easier for brands to catch your attention.
Read the original at Sensor Tower
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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