Concerns Over Trust Slow Adoption of AI in Retail Media
· 2h ago · Originally reported by DecisionMarketing
The adoption of artificial intelligence in retail media is being hampered by ongoing trust issues. Retailers and advertisers are hesitant to fully embrace AI-driven solutions due to concerns about transparency and reliability.
Why it matters
Trust is crucial for new technologies like AI to gain traction in retail media, which is a rapidly growing segment of digital advertising. Without confidence in AI systems, brands may miss out on efficiency and targeting improvements.
Explain it like I’m new here
It's like having a smart robot to help with your homework, but you don't use it because you're not sure if it always gets the answers right.
Read the original at DecisionMarketing
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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