RaceTrac Introduces Trac Media Group Retail Media Network
· 57m ago · Originally reported by CSP Daily News
RaceTrac has launched Trac Media Group, its own retail media network. This move allows the convenience store chain to offer advertising opportunities to brands within its digital and in-store platforms.
Why it matters
Retail media networks let retailers monetize their customer data and digital assets, creating new revenue streams and giving brands targeted ways to reach shoppers.
Explain it like I’m new here
It's like a store setting up its own mini TV channel so brands can show ads to people shopping there.
Read the original at CSP Daily News
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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