RaceTrac Launches Its Own Retail Media Network
· 2h ago · Originally reported by Convenience Store News
RaceTrac has introduced a new retail media network, allowing brands to advertise directly to its customers through digital channels within its convenience stores. This move positions RaceTrac alongside other retailers leveraging their shopper data and in-store screens for targeted advertising.
Why it matters
Retail media networks are becoming a major way for brands to reach shoppers at the point of purchase, using retailers' data and digital displays. This gives retailers new revenue streams and advertisers more precise targeting options.
Explain it like I’m new here
It's like RaceTrac putting up smart billboards in their stores that show ads picked just for you while you shop.
Read the original at Convenience Store News
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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