RaceTrac Introduces Retail Media Network Across 600 Stores
· 58m ago · Originally reported by CStore Decisions
RaceTrac has launched a retail media network spanning 600 of its convenience store locations. This move enables brands to advertise directly to shoppers through digital screens and other in-store channels managed by RaceTrac.
Why it matters
Retail media networks are becoming a key way for brands to reach consumers at the point of purchase, offering new revenue streams for retailers and more targeted advertising opportunities for marketers.
Explain it like I’m new here
It's like putting special TV ads in a store so shoppers see them while they shop, helping brands get noticed right before people buy things.
Read the original at CStore Decisions
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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