Woolworths Sees Surge in Online Grocery Sales as Cartology Retail Media Growth Slows
· 2h ago · Originally reported by Mi-3.com.au.
Woolworths reported a 20% increase in online grocery sales and a rise in Rewards program membership to 10.9 million. However, its retail media arm, Cartology, experienced slower growth despite a broader boom in digital advertising.
Why it matters
Retail media is a major growth area in digital advertising, and Cartology's slowdown contrasts with industry trends. This could signal challenges for retailers trying to capitalize on their digital platforms.
Explain it like I’m new here
It's like a store selling more groceries online but not making as much extra money from ads on its website as expected.
Read the original at Mi-3.com.au.
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