TiVo Ads' Craig Chinn Points to the CTV Home Screen as Advertising's Next Frontier
· 59m ago · Originally reported by TVREV
TVREV published an interview with Craig Chinn of TiVo Ads discussing why CTV advertising strategy should begin at the home screen, where viewers start their viewing sessions. No further details were provided in the excerpt.
Why it matters
The CTV home screen is increasingly seen as prime ad real estate before content even plays, shaping how budgets may shift.
Explain it like I’m new here
It's like arguing the best billboard isn't inside the movie theater — it's the lobby where everyone walks in first.
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