Connected TV Market Projected to Hit $25.4 Billion Globally by 2033
· 47m ago · Originally reported by openPR.com
A new forecast estimates the connected TV (CTV) market will reach $25.4 billion by 2033, growing at a compound annual growth rate of 12.1%. This projection highlights the expanding role of CTV in digital advertising and media consumption.
Why it matters
CTV is becoming a major channel for digital ads as more viewers shift from traditional TV to streaming platforms, impacting how advertisers allocate budgets.
Explain it like I’m new here
More people are watching TV through the internet, so companies are spending more money to show ads there.
Read the original at openPR.com
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Go deeper
Related stories
Amazon Business Data Used to Address CTV Identity Challenges for DP World
Amazon Business data has been leveraged to help solve long-standing identity issues in connected TV (CTV) advertising for DP World. This approach aims to improve how advertisers identify and target audiences on CTV platforms.
Jewellery Brands Explore Connected TV Advertising Amid Investment Hesitancy
Jewellery brands are beginning to experiment with advertising on Connected TV (CTV) platforms, but widespread adoption and larger investments remain limited. Factors such as measurement challenges, audience targeting, and return on…
Viant Acquires Waymark for $20 Million to Expand CTV Ad Offerings
Viant has acquired Waymark for $20 million, aiming to enhance its connected TV (CTV) advertising capabilities. The move follows a strong third quarter for Viant, with CTV ad spend now making up over half of its total revenue.
Inuvo Introduces Neighborhood-Level Targeting for CTV Advertising
Inuvo has announced an enhancement to its connected TV (CTV) ad targeting capabilities, now allowing advertisers to target audiences at the neighborhood level. This development aims to improve the precision and relevance of CTV ad…
Inuvo Enhances IntentKey CTV Targeting with Neighborhood-Level Intelligence
Inuvo has upgraded its IntentKey platform to provide connected TV (CTV) advertising intelligence at the neighborhood level. This advancement allows advertisers to target audiences more precisely based on localized intent signals.
AI and Pharma Brands Account for 43% of $355.6M in First-Time TV Ad Spend
According to VAB, AI and pharmaceutical brands made up 43% of the $355.6 million spent by first-time TV advertisers. Genspark was a notable spender at $35.9 million, while most debut brands spent $500,000 or less. The findings are based on…