Swift TV Expands Global FAST Distribution via TCL Connected TV Partnership
· 2h ago · Originally reported by Indian Television Dot Com
Swift TV is broadening its global reach by distributing its Free Ad-Supported Streaming TV (FAST) channels through TCL's connected TV platform. This move aims to strengthen Swift TV's presence in the growing connected TV ecosystem.
Why it matters
Expanding FAST channel distribution through major TV manufacturers like TCL helps Swift TV access more viewers and advertisers, reflecting the increasing importance of connected TV in digital advertising.
Explain it like I’m new here
It's like a TV channel teaming up with a popular TV brand so more people can watch their shows for free with ads.
Read the original at Indian Television Dot Com
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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