Magnite Reports 39% Increase in Connected TV Revenue Contribution for the Quarter
· 2h ago · Originally reported by kalkine.ca
Magnite announced that its connected TV (CTV) segment saw a 39% increase in contribution this quarter. This growth highlights the company's expanding presence in the CTV advertising market.
Why it matters
CTV is a rapidly growing area in digital advertising, and Magnite's strong performance signals shifting advertiser budgets from traditional TV to digital streaming platforms.
Explain it like I’m new here
More people are watching ads on streaming TV, and Magnite is making more money from this trend.
Read the original at kalkine.ca
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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