Strategus and PubMatic Partner to Enhance CTV Advertising for Live Sports
· 2h ago · Originally reported by Business Wire
Strategus has formed a partnership with PubMatic to improve connected TV (CTV) advertising performance for brands targeting live sports audiences. The collaboration aims to leverage both companies' technologies to deliver more effective and measurable CTV campaigns.
Why it matters
Live sports are a major driver of CTV viewership, and optimizing ad performance in this space helps advertisers reach engaged audiences more efficiently.
Explain it like I’m new here
It's like two companies teaming up to make sure commercials during live sports on streaming TV reach the right fans at the right time.
Read the original at Business Wire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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