Sky Media Broadens Programmatic Capabilities via Amazon Ads Integration
· 2h ago · Originally reported by Campaign UK
Sky Media has expanded its programmatic advertising reach by integrating with Amazon Ads. This move allows advertisers to access Sky Media's inventory through Amazon's programmatic platform, enhancing targeting and buying options.
Why it matters
This integration gives advertisers more flexibility and access to premium inventory, streamlining the process of buying ads across different platforms.
Explain it like I’m new here
It's like putting your favorite TV shows on a bigger online store shelf so more people can easily buy ads for them.
Read the original at Campaign UK
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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