ShopMy Hires Former Trade Desk Exec Jed Dederick as CRO to Expand Creator Commerce
· 5h ago · Originally reported by Adweek
ShopMy has appointed Jed Dederick, a former executive from The Trade Desk, as its Chief Revenue Officer. Dederick aims to introduce programmatic scale and advanced measurement to ShopMy's creator commerce platform, beginning with a new pay-for-performance offering.
Why it matters
This move signals a blending of programmatic advertising techniques with influencer and creator-driven commerce, potentially making creator campaigns more scalable and measurable for brands.
Explain it like I’m new here
ShopMy is bringing in an expert to help make influencer shopping work more like the big, automated ads you see online.
Terms in this story
Go deeper
Related stories
The Trade Desk Schedules Q3 2026 Earnings Release and Conference Call
The Trade Desk has announced the date for its third quarter 2026 financial results and will hold a conference call to discuss the outcomes. Details about the specific date and time were not provided in the excerpt.
Trade Desk CEO Highlights Fortune 500 Role in Shaping Open Internet
The Trade Desk's CEO emphasized that major advertisers, particularly those in the Fortune 500, have significant influence over the future of the open internet. He contrasted this with the dominance of walled gardens like Google and Amazon…
The Trade Desk Faces Revenue Challenge Amid USD 650 Million Target
The Trade Desk is approaching a significant revenue milestone, with expectations set around USD 650 million. This figure likely reflects market anticipation or guidance for the company's upcoming financial performance.
Analysis Suggests The Trade Desk Stock Is Cheaper But Business Fundamentals Weaken
A recent analysis examines The Trade Desk's current stock valuation, noting that while shares are now more affordable, the company's underlying business performance has shown signs of weakness. The report likely discusses factors impacting…
Ströer's OS Data Solutions Integrates Utiq Telco ID Across Major Ad Platforms
Ströer's OS Data Solutions has enabled the use of Utiq's consent-based telco ID for audience targeting on The Trade Desk, Equativ, and Active Agent, with Adform to follow in early 2027. The number of additional users reached through this…
TF1 PUB Launches Programmatic Sales for Streaming Pause Ads
TF1 PUB, the sales arm of French broadcaster TF1, has started offering its AdPause streaming pause ads through programmatic channels. The first programmatic campaign featured Vorwerk's Thermomix and was executed by Heroiks using The Trade…