New Retail Media Networks Emerge Amid Intensifying Competition
· 4h ago · Originally reported by eMarketer
The number of retail and commerce media networks continues to grow, offering brands more digital advertising opportunities. However, as more players enter the space, competition is increasing, making it harder for new networks to stand out and attract ad spend.
Why it matters
Retail media networks are a fast-growing segment in digital advertising, but increased competition could impact their profitability and effectiveness for brands and retailers.
Explain it like I’m new here
It's like more and more stores are setting up their own billboards, but now there are so many that it's tough for each one to get noticed.
Read the original at eMarketer
Terms in this story
Commerce media
Commerce media is advertising sold by any business with transaction or shopper data, such as retailers, delivery apps, travel sites, payment companies and banks, not only traditional retailers.
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Retail media network (RMN)
A retail media network (RMN) is a retailer's advertising business, including its ad inventory, shopper data, ad technology and sales team, that sells ads to brands on and off the retailer's properties.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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