Report Finds CTV Ad Buyers Lack Programming-Level Information
· 4d ago · Originally reported by TV Technology
A recent report from Wurl highlights that connected TV (CTV) ad buyers are struggling due to insufficient data about the specific content where their ads appear. This lack of programming-level information is limiting both the scale and effectiveness of CTV ad campaigns.
Why it matters
Advertisers need detailed information about where their ads run to ensure brand safety and optimize campaign performance. Without this, they risk wasted spend and reduced impact.
Explain it like I’m new here
It's like buying a billboard but not knowing what street it's on, making it hard to know if the right people will see it.
Read the original at TV Technology
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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