RealGM Boosts Programmatic Revenue by 27% Using Opti Digital
· 5h ago · Originally reported by The Globe and Mail
RealGM has reported a 27% increase in its programmatic advertising revenue after implementing solutions from Opti Digital. The partnership appears to have enhanced RealGM's ability to monetize its digital inventory more effectively.
Why it matters
This development highlights how publishers can significantly improve their ad revenue by optimizing programmatic strategies and partnering with specialized ad tech providers.
Explain it like I’m new here
It's like a sports website found a better way to sell its ad space, making more money by using smarter tools.
Read the original at The Globe and Mail
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Go deeper
Related stories
Pinterest Makes Its Ad Inventory Available to Programmatic Buyers
Pinterest is now allowing advertisers to access its ad inventory through programmatic buying channels. This move enables brands and agencies to purchase Pinterest ads using automated systems, potentially increasing efficiency and reach.
Pinterest Expands Programmatic Advertising via Magnite and Google Partnership
Pinterest is enhancing its programmatic advertising capabilities by partnering with Magnite and Google. This collaboration aims to streamline ad buying and improve access for advertisers seeking to reach Pinterest's audience through…
Pinterest Rolls Out Programmatic Buying Solution for Media Buyers
Pinterest is expanding its pitch to media buyers with a new programmatic solution that lets advertisers purchase its inventory through automated channels. The move brings the platform closer to how brands and agencies typically plan and…
Pinterest Expands Video and Display Inventory Access for Programmatic Buyers
Pinterest has made its video and display ad inventory available to programmatic buyers. This move allows advertisers to purchase Pinterest ad placements through automated platforms, increasing access and flexibility.
Pinterest Broadens Ad Inventory Access With Programmatic Deals
Pinterest is expanding its advertising inventory by making more of its ad space available through programmatic deals. This move allows advertisers to purchase Pinterest ads using automated systems, increasing flexibility and reach.
ChatGPT Ads Feature 'Learn More' Links, Some Distributed via Amazon DSP
ChatGPT advertisements now include a 'Learn More' arrow link, enhancing user engagement. Some of these ads are being served through Amazon's Demand-Side Platform (DSP), indicating a programmatic approach to their distribution.