Raptive's Bannister Connects Apple's App Store Fee to Safari Ad Restrictions
· 1h ago · Originally reported by PPC Land
Raptive's Bannister has highlighted a link between Apple's 30% App Store fee and new restrictions in Safari that impact ad tracking via adsrvr.org. Recent changes in Apple Ads terms and iOS 27's blocking of certain ad domains are affecting both advertisers and publishers.
Why it matters
This matters because Apple's evolving policies can significantly impact how digital ads are tracked and monetized, potentially changing revenue streams for publishers and advertisers.
Explain it like I’m new here
It's like a store owner charging extra fees and also blocking some signs in their shop, making it harder for sellers to reach customers.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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