Raptive
Creator-focused ad management company (formerly AdThrive and CafeMedia).
New York, USA · raptive.com
What Raptive does
Raptive, formed from AdThrive and CafeMedia, manages advertising for thousands of independent creators and publishers, pooling their audiences to sell to advertisers.
It has been vocal about protecting creators' traffic from AI search and has pushed for fair compensation from AI companies.
How it makes money
A share of the ad revenue it earns for its creators.
Where it meets invalid traffic
Screens member sites for bought or invalid traffic before accepting them.
Products
- Raptive Ads
- Raptive audience data