Mediavine
Ad management company that runs ads for thousands of food, lifestyle and hobby blogs.
Boca Raton, Florida, USA · founded 2004 · mediavine.com
What Mediavine does
Mediavine handles advertising for independent websites, especially food and lifestyle blogs: it sets up the ad slots, runs header-bidding auctions and pays creators a share. Publishers join for higher rates than they could get alone.
It has also built its own tools such as Journey (for smaller sites) and a consent platform.
How it makes money
Keeps a share of the ad revenue it generates for publishers.
Where it meets invalid traffic
Requires real, organic traffic from members and screens for invalid or bought traffic, which can get a site removed.
Products
- Mediavine Ad Management
- Journey
- Grow