QuantumPath Broadens Orchestration Platform Integration With Leading DSPs
· 19h ago · Originally reported by MarTech Cube
QuantumPath has expanded its orchestration platform to work with several major demand-side platforms (DSPs). This move aims to streamline campaign management and improve workflow efficiency for advertisers using multiple DSPs.
Why it matters
Integrating with more DSPs helps advertisers manage their programmatic campaigns more easily and consistently, potentially improving performance and reducing operational complexity.
Explain it like I’m new here
It's like making a remote control that can work with lots of different TVs, so you only need one to change all the channels.
Read the original at MarTech Cube
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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