Programmatic Ads Now Delivered Directly to Zetta via New RCS Innovations
· 4d ago · Originally reported by radioinfo
At IBC 2026, new features were announced enabling programmatic advertising to be delivered directly to Zetta, a popular radio automation system. These innovations are part of broader updates from RCS, aiming to streamline digital ad workflows for broadcasters.
Why it matters
This development makes it easier for radio stations to access programmatic ad revenue, integrating digital ad buying with traditional broadcast systems. It reflects the growing convergence of digital and broadcast advertising technologies.
Explain it like I’m new here
It's like letting radio DJs easily play ads picked by computers, just like websites do.
Read the original at radioinfo
Terms in this story
Go deeper
Related stories
Sovrn Appoints Jesse Brooks as Head of Demand Partnerships
Sovrn has hired Jesse Brooks to oversee its demand partnerships. This move is aimed at strengthening Sovrn's relationships with advertisers and demand-side partners.
Study Finds Many Black Friday Ads Poorly Matched to YouTube Content
A recent study analyzed seven major UK Black Friday ad campaigns and found that 33% to 50% of YouTube content was not a good match for these ads. The research also noted that the most effective placements often overlap with those suitable…
Sony Pictures Entertainment Selects PubMatic as Preferred Programmatic Ad Partner
Sony Pictures Entertainment has chosen PubMatic to serve as its preferred partner for programmatic advertising. This partnership will likely streamline Sony's digital ad operations and enhance its ability to monetize content through…
Industry Leader Urges Programmatic Shift Toward Intent and User Signals
Hemant Arora has called for the programmatic advertising sector to evolve beyond simply counting ad impressions, emphasizing the importance of focusing on user intent and behavioral signals. This perspective highlights a growing industry…
Sky Media Broadens Programmatic Capabilities via Amazon Ads Integration
Sky Media has expanded its programmatic advertising reach by integrating with Amazon Ads. This move allows advertisers to access Sky Media's inventory through Amazon's programmatic platform, enhancing targeting and buying options.
Bauer Media Partners With Amazon Ads to Offer Premium Audio Inventory to UK Advertisers
Bauer Media is making its premium audio content and audiences available to UK advertisers through Amazon Ads. The partnership gives advertisers on Amazon's platform access to Bauer's audio inventory, expanding programmatic buying options…