Bauer Media Partners With Amazon Ads to Offer Premium Audio Inventory to UK Advertisers
· 3h ago · Originally reported by Bauer Media
Bauer Media is making its premium audio content and audiences available to UK advertisers through Amazon Ads. The partnership gives advertisers on Amazon's platform access to Bauer's audio inventory, expanding programmatic buying options in the UK audio market.
Why it matters
This signals growing convergence between major media publishers and retail-media-style ad platforms, giving UK advertisers more ways to buy audio ads programmatically alongside Amazon's shopper data.
Explain it like I’m new here
It's like a popular radio network setting up shop inside a giant marketplace so advertisers can buy ads in both places at once.
Read the original at Bauer Media
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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