Study Finds Many Black Friday Ads Poorly Matched to YouTube Content
· 1h ago · Originally reported by MarTech Series
A recent study analyzed seven major UK Black Friday ad campaigns and found that 33% to 50% of YouTube content was not a good match for these ads. The research also noted that the most effective placements often overlap with those suitable for competitors.
Why it matters
This highlights the challenge advertisers face in ensuring their ads appear alongside relevant content, especially during high-traffic periods like Black Friday. Poor ad placement can reduce campaign effectiveness and waste budgets.
Explain it like I’m new here
It's like putting up posters for a toy sale in places where mostly adults hang out, so not many kids see them.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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