Sony Pictures Entertainment Selects PubMatic as Preferred Programmatic Ad Partner
· 1h ago · Originally reported by Business Wire
Sony Pictures Entertainment has chosen PubMatic to serve as its preferred partner for programmatic advertising. This partnership will likely streamline Sony's digital ad operations and enhance its ability to monetize content through automated ad buying.
Why it matters
This move highlights the growing importance of programmatic technology in media companies' advertising strategies, aiming for greater efficiency and revenue optimization.
Explain it like I’m new here
It's like Sony picking a trusted friend to help them sell their movie ads automatically and more easily.
Read the original at Business Wire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad operations (ad ops)
Ad operations (ad ops) is the technical team and set of processes that set up, deliver, troubleshoot and report on ad campaigns, on either the publisher or the advertiser side.
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