OpenAI Seeks Recurring Ad Spend From Agencies for ChatGPT Ads
· 6h ago · Originally reported by Adweek
OpenAI is developing an agency partnership program aimed at making ChatGPT ads a standard part of media buying plans. This approach mirrors strategies used by major platforms like Meta and Google to secure ongoing advertising commitments from agencies.
Why it matters
If successful, this move could position ChatGPT as a regular channel for digital ad budgets, potentially shifting how agencies allocate spend and broadening the ad tech landscape.
Explain it like I’m new here
It's like a new store asking big shoppers to always include its products in their regular shopping lists.
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