Netflix Enhances Ad Suite With Improved Buying, Planning, and Results Tools
· 6d ago · Originally reported by About Netflix
Netflix has upgraded its advertising suite, introducing new features aimed at making ad buying and planning more efficient for marketers. The enhancements are designed to deliver better campaign outcomes for advertisers using the platform.
Why it matters
As Netflix expands its ad-supported offerings, improved tools can attract more advertisers and increase competition in the streaming ad market.
Explain it like I’m new here
Netflix made it easier for companies to buy and plan ads on its service, like giving them better tools to pick the best spots.
Read the original at About Netflix
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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