Netflix Eyes Indian Connected TV Households for Advertising Growth
· 3d ago · Originally reported by Storyboard18
Netflix is exploring ways to leverage its large base of connected TV users in India to boost advertising revenue. The company is considering how to tap into the growing CTV market as part of its broader ad-supported strategy.
Why it matters
This matters because India's rapidly expanding CTV audience presents a significant opportunity for streaming platforms to generate new ad revenue, potentially reshaping the digital advertising landscape.
Explain it like I’m new here
Netflix wants to show ads to more people watching on smart TVs in India, hoping to make more money.
Read the original at Storyboard18
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