MINT Square and IAS Partner to Simplify Access to Ad Measurement and Brand Safety
· 2h ago · Originally reported by ADWEEK
Ad tech firm MINT Square has announced a partnership with Integral Ad Science aimed at making IAS's ad measurement and brand safety tools easier for advertisers to access. Details of the integration were not provided in the announcement.
Why it matters
Measurement and brand safety verification are core services advertisers rely on to know where their ads run and whether they are viewed by real people, so deals that widen access to these tools affect how campaigns are validated.
Explain it like I’m new here
It's like a door company teaming up with a security company so customers can get both the door and the alarm from one place.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Brand safety
Brand safety is the practice of keeping ads away from content that is harmful or universally unacceptable, such as terrorism, child abuse, hate speech or illegal activity, to protect an advertiser's reputation.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Go deeper
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