Meta's Creator-Driven Ads Reach $15 Billion Annual Run Rate
· 1h ago · Originally reported by PPC Land
Meta reported that its ads featuring creators have surged 97%, reaching a $15 billion annual run rate. Nearly 10 million advertisers used Meta's AI creative tools in Q3, and the Muse platform, adopted by 10 million users, will soon introduce business fees on sales.
Why it matters
This highlights the rapid growth of creator-driven advertising and the increasing role of AI tools in digital ad campaigns, signaling a shift in how brands engage audiences on social platforms.
Explain it like I’m new here
It's like more and more people are using Meta's tools to make and sell ads with popular creators, and it's making a lot of money.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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